Hotel IPTV Case Study — 320-Key Five-Star Hotel, Dubai

Property profile: 320 keys, 4 F&B outlets, 9 meeting rooms. Dubai, UAE.
The challenge
Ageing coax distribution, no video on demand, Arabic and Russian guests unable to find familiar channels, and no way to push offers to in-room screens.
The ITSthe1 solution
- 1.TV hotel IPTV headend over the existing IP network, with live TV, VOD and catch-up
- Arabic, English, Russian, Chinese and French guest interfaces switched by PMS guest profile
- Casting from guest devices with per-room isolation
- PMS integration for guest name, folio billing, wake-up calls and express checkout
- 1.DSMS digital signage across lobby, lifts and meeting-room screens
Results
- Guest-satisfaction score for in-room entertainment up from 6.9 to 8.7
- Front-desk calls about TV down by roughly two-thirds
- Spa and F&B promotions booked directly from the TV within the first quarter
- One support contract covering headend, network and screens
“Guests now find their own language and their own channels in seconds — and we can merchandise the hotel on every screen.”
What this means for hotels in Middle East
Hotels searching for hotel IPTV systems Middle East, hospitality TV solutions UAE, IPTV for hotels Saudi Arabia and in-room entertainment Dubai face the same pattern: fragmented vendors, ageing distribution and no way to merchandise the property on screen. ITSthe1 delivers the headend, the network, the in-room hardware and 24/7 support under one contract across Middle East.
Request a quote
Send your room count, region and timeline — the enquiry goes straight to sales@itsthe1.com.